Monday, January 10, 2011

Memefest Awards- Mapping Socially Responsive Communication Workshop



This might come as a surprise, but most of so called »socially engaged« communication is either not effective or even counterproductive. Why? The main reason is that such communication is conceived in the same way as marketing communication for a product or service. The difference is content, but the perspective from which such communication starts and the dynamics it produces in the public sphere are pretty much the same.

VEČ TUKAJ.

2 comments:

Unknown said...

nice color combination buddy.

http://scrappingwithangel.blogspot.com/2011/01/want-more.html

Unknown said...

nice to see that.i like it. keep it up.


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